Part 2: How to Transform Your Video Production Business in 90 Days
If you’re three months into the year and wondering where the time has gone, you’re not alone. This is a natural time to pause, reflect, and ask yourself: Is my business on track? Am I where I want to be? If not, now is the perfect opportunity to reset and build serious momentum for the months ahead.
In this post, I’m going to walk you through a complete 90-day transformation process for your video production business. This is the exact framework I use with my coaching clients, and it’s designed to help you get clearer, more confident, and more in control of your business. Whether you join my group coaching program or follow along solo, this process will give you the structure and support you need to make meaningful progress.
Week 1: Overview and Commitment
Every transformation starts with a clear decision. Not a vague intention or a wishful goal—but a non-negotiable commitment.
Unlike goals or dreams, which may or may not happen, a non-negotiable commitment is a line in the sand. You’re deciding to fully show up for this process, no matter what. You're prioritizing the process over the outcome, which is a mindset that separates successful business owners from the rest.
Think of elite athletes or championship-winning teams. They don’t obsess over the final score—they focus on executing their game plan, their process. And when you adopt that same mindset, everything starts to shift.
In week one, take the time to:
Visualize what this transformation will look and feel like
Commit to seeing it through, even when it gets tough
Anticipate resistance and self-doubt, and make a plan to push through
Because make no mistake: you will hit rough patches. But if you commit now—and surround yourself with support—you’ll have what it takes to keep going.
Week 2: Sales Prospecting (Your Secret Weapon)
Once you’ve committed to the journey, it’s time to start generating momentum. And nothing builds energy in your business like sales.
Week two is about building a simple, repeatable prospecting process. It’s not flashy. It’s not complicated. But it works.
Here’s how:
Create a spreadsheet with five categories: current clients, past clients, prospects, colleagues, and friends
Populate it with names, context, and your last interaction
Commit to working this list daily—even if it’s just for 5–10 minutes
Within that list is almost certainly someone who could hire you—or refer you—right now. But you won’t know until you reach out. You don’t need to be pushy. Just start conversations.
I also give my coaching clients frameworks (not scripts) to guide these conversations. They’re flexible, so you can adapt them to your voice and your clients.
This is one of the fastest ways to start bringing in work and recouping the investment in your business development efforts.
Week 3: Website Audit
Your website is often the first impression a potential client will have of your business. Is yours working for you—or against you?
This week is about:
Auditing your site to find what’s working, what’s missing, and what needs fixing
Updating your messaging to reflect where you are now
Making your best work easy to find and appreciate
Adding proof elements like testimonials, case studies, and logos
A well-structured website will make your sales process smoother and build trust before you even get on a call. And it doesn’t have to be perfect—just functional, professional, and clearly communicating your value.
Week 4: Understand Your Clients on a Deeper Level
To create marketing that truly connects, you need to understand what your clients want—and what they really need.
This week is about going deeper than surface-level assumptions. You’ll conduct interviews with clients and prospects to find out:
What they’re struggling with
What outcomes they care about
What fears or objections they have
This approach is inspired by the book Ask by Ryan Levesque, and it helps you move from generic marketing to specific, resonant messaging that makes people feel like you get them.
Once you understand the language your clients use to describe their problems and desires, you can use that in your marketing and sales copy to connect more effectively.
Week 5: LinkedIn Foundations
If you’re in the B2B space, LinkedIn is your stage. But most video production businesses barely scratch the surface of what’s possible there.
In week five, we focus on the basics:
Optimizing your profile (photo, headline, banner, about section)
Filling in all the gaps that create friction or confusion
Learning what kinds of posts work
Building the habit of posting consistently
This isn’t about theory—it’s about getting it done. Inside the coaching group, we complete much of this work live during the sessions.
Once you’ve got the foundations in place, you can build on them with more advanced strategies later.
Week 6: Leverage Your Existing Video Content
Most video business owners are sitting on a goldmine of content they’re not using. This week is all about surfacing and leveraging that content in smarter ways.
Audit the videos you already have
Identify the strongest pieces for your sales process
Create short reels or niche-specific compilations
Embed relevant videos strategically throughout your website
Great content doesn’t help if no one sees it. Let your past work do some of the heavy lifting in attracting and converting new clients.
Week 7: Creating Authority Content
Your content helps build trust, authority, and visibility. Yet many business owners know they should be posting but struggle to stay consistent.
In this phase, you’ll:
Create a simple content plan
Learn how to write newsletters, blog posts, and social media content
Use AI to help speed up the process without losing your unique voice
This isn’t about adding another thing to your to-do list—it’s about finding a rhythm that’s sustainable and effective. One piece of good content per week can make a real difference.
Week 8: Financial Clarity
Most creative business owners don’t spend enough time with their numbers. And that leads to confusion, missed opportunities, and stress.
Week eight is about building a new habit:
Log into your accounting software regularly (I use Xero)
Run your profit & loss reports
Review expenses and cash flow
Check in on your job budgets and profit margins
It’s not about becoming a finance expert—it’s about knowing enough to make informed decisions and feel confident with your money.
Week 9: Packaging and Offers
Do prospects understand what you do and why it’s valuable within a few seconds?
Most video production businesses don’t have a clear, compelling offer. That’s what we fix this week.
You’ll:
Define the transformation you deliver
Package your services into clear offers
Practice articulating your value quickly and clearly
This is about removing friction in your sales conversations. When your offer is obvious and compelling, people are far more likely to say yes.
Week 10: LinkedIn Advanced
Now that your LinkedIn profile is solid and you’re posting regularly, it’s time to turn it into a prospecting tool.
In week ten, I’ll teach you:
How to identify your ideal prospects
How to engage authentically (not spammy outreach)
How to start meaningful sales conversations
This is where your marketing and sales begin to integrate in a powerful way.
Week 11: Sales, Part 2 (The Trusted Advisor Approach)
We return to sales in week eleven, but this time it’s more advanced. We focus on:
Conducting sales conversations that feel natural and helpful
Asking the right questions
Letting your marketing do the heavy lifting
Becoming a trusted advisor instead of a pushy salesperson
When you sell this way, it’s more enjoyable—and more effective. Clients feel understood and supported, not pressured.
Week 12: Website Final Refinements
At this point, you’ve probably made solid progress on your site. Now it’s time to finalize and polish.
We do a final review to ensure:
Your messaging is clear and persuasive
Your content is up to date
Everything looks professional and aligned with your brand
You want to feel proud when you send someone to your website—and confident it will back you up.
Week 13: Integration and Next Steps
The final week is about reflection and recommitment.
Celebrate how far you’ve come
Review the habits you’ve built
Identify what you’ll continue doing moving forward
Map out the next 90 days
Transformation isn’t about perfection. It’s about momentum. And this final session is about keeping that momentum going.
Ready to Start Your Own 90-Day Transformation?
If this process resonates with you, and you’d like to go through it as part of a small, supportive group—with guidance and accountability—my next round of the Transformation program kicks off next week.
All the details are here: 👉 ryanspanger.com/transformation
Whether you join us or follow the steps on your own, this 90-day framework is a powerful way to build a stronger, more stable, and more profitable video production business.
You’ve got the map. Now it’s time to take the first step.
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