Part 2: The Essential Habits of a Successful Video Producer

If you missed last week’s episode, I recommend going back and checking out the first ten habits of successful video producers. In this post, we’re diving into the remaining ten habits that distinguish the most accomplished professionals in the video production industry. These are the qualities I’ve noticed in the best in the business and those that I strive to cultivate in myself when I’m at my best.

Success in video production, like in any business, is largely about the actions you take consistently. And those actions are shaped by your habits. Your habits will determine what you can sustain over time. As you read through these habits, I encourage you to reflect: Do you already practice these? Do you agree with them? Are there any you’d like to develop further? Let’s get into it.

Habit 11: Face Up to Your Demons

One of the biggest transformations I’ve seen in video business owners happens when they face internal barriers. These barriers can manifest as limiting beliefs, unresolved past experiences, or negative thought patterns. Often, these psychological roadblocks hold people back from taking their business to the next level.

These internal challenges won’t go away by ignoring them. The key is to acknowledge and work through them. That might mean confronting self-doubt, overcoming fears of rejection, or breaking long-held assumptions about what you’re capable of. By facing these head-on, you free yourself to move forward without the weight of old baggage slowing you down.

Habit 12: Learn to Harness AI

AI is revolutionizing business and culture. Some compare its significance to the advent of the internet, electricity, or mass transportation. But it’s more than just another tool—it’s a new way of thinking and working.

Many video producers debate AI’s impact, arguing that creativity cannot be replaced. However, the real opportunity isn’t about AI replacing storytelling; it’s about using AI to augment your capabilities. AI can enhance your thought process, improve efficiency, and act as a brainstorming partner. The best approach is to embrace AI rather than resist it—learn how to leverage it to optimize your workflow and enhance creativity.

Habit 13: Adopt a Mastery Mindset

Success isn’t just about learning—it’s about mastery. The road to mastery involves deep commitment to a practice over the long term. It’s about deliberately refining your craft, whether it’s cinematography, lighting, storytelling, or marketing.

A former team member of mine once struggled with confidence in his motion graphics work. He had never even considered the idea of being great at it. But once he embraced the pursuit of mastery, everything changed. He studied, practiced, and improved rapidly. The lesson? The pursuit of mastery itself is what elevates you, not just the final outcome.

Habit 14: Get Obsessed

Society often discourages obsession, emphasizing balance. But sometimes, balance can prevent you from truly pushing the limits of what’s possible.

The most successful video producers I know are deeply passionate about their work. They let that passion drive them forward, rather than tempering it. If you feel a strong drive for your work, don’t suppress it—lean into it. Allow it to fuel your growth and push you beyond your comfort zone.

Habit 15: Fix Your Website

Many video production company websites are outdated, incomplete, or ineffective. Your website is often the first impression potential clients get of your business. A well-structured, professional site can instill confidence in your brand, while a poorly designed one can drive prospects away.

An effective website should clearly communicate who you are, what you do, and why clients should trust you. It should showcase strong proof elements, like testimonials and portfolio work. This is one of the easiest ways to level up your business quickly.

Habit 16: Learn to Use LinkedIn

LinkedIn is the go-to B2B networking platform, yet many video business owners don’t take full advantage of it. It’s an easy way to stay visible to prospects, educate your audience, and build relationships.

Many people hesitate because they fear sounding inauthentic or self-promotional. The key is to approach LinkedIn with the mindset of being helpful and human. Accept that you might make mistakes and that not every post will be a hit. What matters is consistency and engagement.

Habit 17: Learn Email Marketing

Social media algorithms change, but an email list is something you own. Building and maintaining an email list is one of the best ways to stay top-of-mind with clients and prospects.

Start simple—send out a monthly email sharing recent projects, industry insights, or useful tips. Over time, this habit will help strengthen relationships and create more opportunities for work.

Habit 18: Avoid Negative Talk

When business isn’t going well, it’s easy to get caught up in negative conversations—blaming the economy, politics, or external circumstances beyond your control. While it’s important to acknowledge challenges, dwelling on negativity will sap your energy and passion.

Instead, shift your focus to solutions. Spend time with people who inspire you and push you to grow rather than those who reinforce limiting beliefs.

Habit 19: Don’t Believe the Hype

Social media is full of exaggerated success stories and misleading claims. It’s easy to feel like you’re not measuring up when you see others portraying an idealized version of their careers.

Successful business owners maintain a healthy skepticism. They question what they see, analyze the facts, and avoid getting caught up in unrealistic comparisons. The key is to focus on your own progress rather than getting distracted by external noise.

Habit 20: Do the Work

There’s no shortcut to success. While the internet is full of promises about “passive income” and working minimal hours, the truth is that running a successful business requires real effort.

The most successful video producers embrace the work. They develop systems, build teams, and create momentum over time. The sooner you accept that success comes from consistent effort rather than quick hacks, the sooner you can start making real progress.

Summing it all up

Which of these habits resonate with you? Are there any that you already practice? Any that you disagree with? Most importantly, are there any habits that you’d like to focus on developing further?

Success in video production is largely about thinking actively about your business, identifying what works for you, and becoming more self-aware. If this is the first time you’re engaging with my content, I encourage you to subscribe to my podcast for more insights into building a thriving video production business.

If you’re looking for coaching to take your business to the next level, check it out, and you’ll know whether it’s right for you.