Reflecting on the Year and Setting Intentions for 2025
As we transition into a new year, it’s the perfect time to reflect on what we want 2025 to look like. This is a moment to pause, take stock of where you are, and consider where you want to go in your video production business.
This process isn’t about setting rigid goals or New Year’s resolutions. Instead, it’s about tuning in to your instincts and gaining clarity on what truly matters to you. It’s about allowing yourself the space to think deeply about your direction and the key changes you want to make.
The Importance of Reflection
Taking time to reflect is essential for growth. As a video production business owner, it’s easy to get caught up in the day-to-day tasks of running a business—handling projects, managing clients, and keeping up with industry trends. But without setting aside time to consider the bigger picture, it’s difficult to make intentional progress.
Creating the Right Environment for Reflection
One effective way to gain clarity is by changing your surroundings. Stepping away from your usual environment—whether that’s through a long walk, a workout, or a quiet space—can shift your mindset and help new insights emerge. This break from routine can give you the perspective needed to see what’s working, what’s not, and what needs to change.
Key Questions to Ask Yourself
To guide your reflection, consider asking yourself these questions:
What do I want for my business in 2025?
What am I currently doing that I need to stop?
What am I not doing that I need to start?
What’s holding me back from reaching the next level?
What aspect of my business am I avoiding but know I need to address?
These questions help bring clarity to your aspirations and highlight areas that may need your attention.
Aligning Your Business with Your Vision
Your video production business is more than just a way to make a living—it’s a platform through which you express your creativity, build relationships, and grow personally and professionally. By reflecting on your vision for the business, you’re also shaping the way you want to experience your work and life in the coming year.
Building the Right Relationships
A key element of business success is surrounding yourself with the right people. Whether it’s choosing the right clients, hiring team members, or collaborating with contractors, being intentional about who you work with can make a significant impact on your experience and success. Aligning with people who respect your process, share your values, and support your vision will help create a business that operates smoothly and sustainably. What are the relationships that you want to grow and nurture this year?
Avoiding Unnecessary Compromises
Running a business often involves compromises, but it’s important to recognise when those compromises are working against you. Saying yes to every opportunity or working with difficult clients just for financial reasons can lead to stress and frustration. A key part of your reflection process should be identifying areas where you’ve compromised too much and setting boundaries to prevent this from happening again. What comes to mind for you?
Investing in the Right Support Systems
As you plan for 2025, consider the areas where you need additional support. Whether it’s hiring an editor, outsourcing administrative work, or bringing in specialists to help with marketing, investing in the right support systems can free up your time and allow you to focus on the highest-value activities in your business. Identifying these areas early can help you make better decisions about how to allocate your resources. Where can you invest to get more support?
Prioritizing Long-Term Growth
While it’s tempting to focus on short-term gains, long-term success comes from strategic decisions that set your business up for sustainable growth. That means thinking beyond the next job or project and considering how your actions today will impact your business in the future. By focusing on leveraging opportunities, building strong relationships, and maintaining high standards, you create a foundation for lasting success.
Setting Your Intentions for 2025
Now is the time to define your focus for the new year. What do you want to achieve? How do you want to feel in your business? What changes do you need to make to align your business with your vision? Taking the time to answer these questions and set clear intentions will help guide your decisions and keep you motivated throughout the year.
By taking a thoughtful approach to planning and reflection, you can enter 2025 with a clear sense of purpose and direction. Here’s to a successful and fulfilling year ahead in your video production business!