The Power of Quiet Confidence in Your Video Production Business
Confidence in business isn’t about faking it until you make it or projecting false bravado. It’s about cultivating a deeply held belief in yourself, backed by proof. In this episode of The Business of Video Production podcast, I explore the foundation of genuine confidence and how it can transform your video production business.
Confidence Is Built on Proof, Not Feelings
Many people believe confidence is about how you feel in the moment. But in reality, true confidence isn’t based on emotion—it’s built on proof. The more evidence you gather of your skills and achievements, the stronger your confidence becomes. This applies in sales conversations, negotiations, and client interactions.
I recall my first ever sales conversation 25 years ago, pitching a music video project for a cover band. I nervously proposed $300, only to have my offer instantly accepted, making me realize I had underquoted. At that moment, my lack of confidence was justified—I had never been paid for a music video before. But as I completed more projects and gathered experience, my confidence grew in alignment with my capabilities.
Ditch the Tricks—Focus on Gathering Proof
Instead of relying on affirmations or mental hacks to feel more confident, focus on stacking proof of your expertise. Proof can take many forms:
Successfully completed projects
Positive client testimonials
Case studies showcasing results
A well-crafted portfolio demonstrating your skills
A busy sales funnel that ensures a steady stream of work
When you have tangible proof, your confidence becomes logical rather than emotional. It moves beyond being a feeling and becomes a fact-based belief in your own abilities.
Upgrading Your Beliefs Through Experience
A key insight is recognizing that beliefs are often flawed. Throughout history, widely accepted beliefs—such as the world being flat—were later proven false. Similarly, some of your own limiting beliefs about your business may not be accurate.
If you believe you can’t charge premium prices or that big clients are out of reach, challenge those beliefs by gathering proof that disproves them. Every successful project, every happy client, and every win becomes a stepping stone toward rewriting your business mindset.
Abundance Mindset and Sales Confidence
One of the strongest forms of confidence comes from having a full sales pipeline. When you have multiple leads and opportunities in various stages of the sales funnel, you no longer feel desperate to close every deal. This shifts your mindset from scarcity to abundance.
I recently had a sales meeting while my business was thriving with several projects. This changed the dynamic of the conversation—I felt no pressure to convince the client to hire me. Instead, I focused purely on offering value and advice, which in turn made the client feel more assured about working with me.
Quiet Confidence vs. False Bravado
Genuinely confident people don’t need to constantly prove themselves. In contrast, those who loudly boast about their skills often mask deep insecurity. True confidence is quiet, assured, and rooted in experience.
By focusing on proof instead of perception, you cultivate an unshakable, quiet confidence that speaks louder than words. This confidence will help you attract better clients, negotiate effectively, and build a video production business that thrives.