Do You Have the Production Company You Want? Here’s What Might Be Holding You Back
Running a successful video production company is an exciting journey, but it can also be full of challenges. Whether you're still building your business or refining an established company, you might feel like you’re not quite where you want to be. So what’s standing in your way?
Over the years, I’ve worked with many video production business owners and have noticed common roadblocks that prevent them from reaching their full potential. In this blog post, I’ll walk through six key issues that might be holding you back—and what you can do to overcome them.
1. You Don’t Have a Clear Plan for Growth
One of the biggest issues I see is business owners running on autopilot. They pick up jobs here and there, occasionally update their showreel, and wait for inquiries to come in. But they don’t have a structured plan to get from where they are to where they want to be.
Solution:
Define Your Vision – Get clear on what type of clients you want, the kind of work you enjoy, and how you want your business to be perceived.
Create a Roadmap – Outline the exact steps to achieve your goals, from refining your sales strategy to improving marketing efforts.
Commit to Action – Thinking and planning are important, but execution is what moves you forward.
2. Your Offer Isn’t Refined (or Promoted Enough)
Many production companies struggle to sell their services consistently because they haven’t dialed in a compelling offer. Worse, they don’t market themselves effectively, leaving their pipeline dry and relying too much on luck.
Solution:
Refine Your Offer – Get specific about what you sell. Is it case study videos? Social media packages? Live streaming services? Create clear, structured offerings with defined pricing.
Market Consistently – Don’t just wait for work to come in. Use social media, SEO, outreach, and paid advertising to get in front of the right prospects.
Increase Sales Volume – If you’re not making enough offers, you’re not getting enough work. Raise your outreach volume and increase conversations with potential clients.
3. You’re Trying to Do Everything Yourself
A lot of video business owners hesitate to hire help because they don’t want to lose profits. But doing everything yourself—shooting, editing, marketing, invoicing—means your growth is limited by your own time and energy.
Solution:
Start Small – Hire a freelance editor or assistant to free up your time.
Delegate Strategically – Focus on revenue-generating tasks and hand off repetitive work to a trusted team.
Invest in Systems – Build processes so your team can work efficiently without constant micromanagement.
4. You Don’t Have Enough Proof Elements
When potential clients visit your website or social media, do they see clear evidence that you can deliver outstanding results? Without strong proof, prospects hesitate to trust your company.
Solution:
Build Case Studies – Create detailed breakdowns of successful projects.
Collect Testimonials & Reviews – Proactively ask happy clients for reviews and feature them prominently.
Get Featured – Get interviewed on industry podcasts, write blog posts, or contribute to publications to boost credibility.
5. Your Sales Process Is Weak
A structured sales process makes all the difference between struggling for work and consistently closing deals. If you’re winging sales calls and proposals, you’re missing opportunities.
Solution:
Learn the Sales Process – Understand how to run sales calls, ask the right questions, and build trust with prospects.
Use a Proven Framework – Develop a structured way to lead prospects from inquiry to signed contract.
Follow Up Consistently – Many sales are lost simply because business owners fail to follow up.
6. You Don’t Have a Relationship-Building System
Too many production companies finish a job, deliver the video, and move on—without staying in touch with clients. This means missing out on repeat business and referrals.
Solution:
Stay in Touch – Connect on LinkedIn, send occasional emails, and share valuable insights.
Create a Client Nurturing System – A simple follow-up sequence can lead to more repeat business.
Use a CRM – Track your relationships and set reminders to check in regularly.
Take the Next Step Toward Your Ideal Video Business
If any of these roadblocks sound familiar, know that you’re not alone—and that every challenge has a solution. The key is to take action.
If you’re ready to refine your strategy and take your business to the next level, check out my coaching program. Visit ryanspanger.com/coaching to see how I can help you build a thriving video production business.